James Hay is an accidental brewer. James’ taste for beer developed from drinking wine in France to drinking cider at university, to drinking beer because he realised it could taste good. Like many of us, he came to Wanaka to chase snow. Working as a builder funded the start-up and the support from the boss helped him to start the beer business as well as learn about the balance of business and lifestyle. The business went from strength to strength. James uses local ingredients to create a local flavour. His brewing ethos lies in tweaking small aspects of the process to improve the flavour. He believes in tweaking things to keep things fresh and tasty. The beer has a strong design and a core following of fans in Wanaka and beyond. If you haven’t tried their cider, tasted their kombucha, or sampled the beer, pop into B.social to test the product. Learn about where the name comes from and how this business evolved in Wanaka. Enjoy this show brought to you by the team at Southern Lakes Motors.
James Hay is an accidental brewer. James’ taste for beer developed from drinking wine in France to drinking cider at university, to drinking beer because he realised it could taste good. Like many of us, he came to Wanaka to chase snow. Working as a builder funded the start-up and the support from the boss helped him to start the beer business as well as learn about the balance of business and lifestyle. The business went from strength to strength. James uses local ingredients to create a local flavour. His brewing ethos lies in tweaking small aspects of the process to improve the flavour. He believes in tweaking things to keep things fresh and tasty. The beer has a strong design and a core following of fans in Wanaka and beyond. If you haven’t tried their cider, tasted their kombucha, or sampled the beer, pop into B.social to test the product. Learn about where the name comes from and how this business evolved in Wanaka. Enjoy this show brought to you by the team at Southern Lakes Motors.